Do you have inventory products in all walks of life, what method do you use to deal with?

Tasting inventory is divided into two types: active prevention and passive treatment:
(1) Preparation in advance, actively prevent
make in advance. Establish inventory digestive mechanisms, try to avoid delaying inventory into backlog inventory, and try to avoid excessive backlog inventory. The general methods of processing are as follows:
1. Unified allocation, revitalizing inventory: deploy slow -selling inventory to the area that can be sold, thereby revitalizing the slow -selling inventory into a best -selling product.
2, set up special selling areas, centralized processing: choose areas with large traffic and low -cost products, or areas where competitive brands are strong and the brand is difficult to open the situation. The purchasing power of the business district is opened for special stores, and it will centrally deal with slow sales or backlog inventory all year round.
3, set up a special selling cabinet, usually digestion: requiring each sales terminal to set up broken code products sales counters, or add floats, and use the generally selling products to sell them.
(2) Emergency after -to -the -after -to -the -after -to -the -after -to -afters, passive treatment
The inventory backlog is too large, and emergency measures must be taken as soon as possible to reduce the risks it brings.
1, centralized treatment. This method is mainly digested and easy to control. There are generally several methods.
(1) Decoration clearance selection specialty stores that need to be transformed by image transformation: Use a period of time before the transformation to concentrate the price reduction treatment. This method is very digestible, and it can be treated with thousands of slow -selling products within three or five days.
(2) Concentrated selling: Provide slow -selling products to several large customers with sales capabilities to concentrate in the form of selling. It should be noted that the price is set, and the customer is given a 10 yuan for sale of 10 yuan, and the customer only sells it.
(3) Price reduction and dumping: Choose a few counties and cities with a large population, relatively backward economic level, and strong consumption capacity of low -cost commodities, or areas where competitive brands are strong and the brand is difficult to open the situation. Essence
2, decentralized digestion: In the absence of centralized processing capacity, this universal is better, which also prevents centralized treatment from putting great pressure on individual customers. There are the following specific methods:
(1) There is no return: the new product is launched in the market, and the sales situation is immediately followed. Once you are found to be slow -selling, you will immediately call the customer for each bag for several yuan to allow them to digest on the spot. No need to return.
(2) Support the weakness of the weak: first distribute the product to several loyal customers for trial sales. Once you find the slow sales, immediately recover the price reduction, and then sell it to customers or small customers in the economy in the economy. Track sales.
(3) Disposal sales: distribute inventory to customers, formulate the retail price, and give them a sales of each withdrawal of certain sales commission.
(4) Price reduction and digestion: Diversify the inventory price reduction to customers, give guidance prices, and let them handle it. In this way, it is necessary to prevent the client's processing method from improperly caused the backlog, so it is necessary to track the processing situation. Once the customer's processing speed is too slow, immediately take emergency measures to promote customers to increase the processing. This method is more difficult to control.
3. Promotional digestion: Use holidays to carry out various promotional activities on holidays, and at the same time of digestion inventory, brand promotion activities have been done.
For example, plan a large -scale promotional activity, take three steps: the first step, the concept of hype, carry out large -scale promotional activities with influential and sensible promotional activities, "the first crazy purchase festival of Yierkang leather goods", attracting consumers to buy low low purchase The slow -selling product of the price; the second step, based on the "comprehensive upgrade of the image of Yierkang", uses the image to transform the clearance treatment (should be promoted from a small market to the large market, and it is promoted from the low -level market to the advanced market); the third step is Treatment "activity. The above three steps. It may not be adopted. If the first step can be completed, there is no need to adopt the second and third steps.
(3) Several aspects that should be paid attention to in concentrated processing of backlog inventory
1. Propaganda in place: Whether it is image upgrade or seasonal treatment, it must be made in advance. Let consumers know that a certain store will engage in activities at a certain place. The eye -catching large POP, or the distribution of leaflets, will have a better effect, and demolish the shelves or door of the store, so that consumers are convinced that the store really wants to decorate to produce the desire to buy.
2. Move at the same time: The effect of concentrating digestion of gastrointestinals on holidays is very good, and it is also good to use the product sales season at the end of the season. The sales effect will not be too good in the swimage. For example, in winter, promoting sandals, and cotton shoes in winter.
3. Reasonable pricing: The price of processing products must be reduced, but the loss is too large. Not enough consumers can not have interest, so the pricing is very particular. You can set different levels of retail prices according to the product category. Pricing should be to minimize consumer losses and minimize consumers.